Travel and Leisure
The Willow Group has a long history of serving the travel and leisure industry, including the airlines, tour operators and travel marketing agencies. Economic pressures and the changing technological landscape are challenging and providing new opportunities for our clients. More than ever, those competing in the travel and leisure industry must do more with less and be smarter than ever in finding the right client at the right time with the right offer.
In addition to traditional project/program management, business analysis, system implementations and process engineering work, The Willow Group is able to provide a closed loop marketing system or components that are missing or obsolete in an existing marketing environment. Our travel and leisure clients can capitalize on these solutions to address these challenges and opportunities including implementing the following solutions:
Campaign Management
Our platform will generate and capture communication across all interactive channels and manage campaigns to achieve greater marketing return on investment. For our service we partner with the market leader in interactive Enterprise Marketing Management (iEMM), Entiera.
Microsites
Our microsites allow you to drive and control messaging to market segments that increase effectiveness of branding efforts and improve search performance, leveraging ClickWrite, a Loudclick offering.
Market Data Analysis & Insight
Our Marketing Services team can help you uncover hidden opportunities to understand who to contact, when to contact them and what to sell customers using profiling tools.
E-mail or call us for more information on how we can deliver solutions to support you in these critical areas.