MINNEAPOLIS--(BUSINESS WIRE)-- Entiera, the recognized leader in SaaS interactive enterprise marketing solutions and The Willow Group, a systems integrator with expertise in both financial services and database marketing, today announced that AGIA, a leading US affinity marketer, has chosen Entiera as both the marketing platform and enterprise marketing application to power their future marketing. The Willow Group, a strategic partner of Entiera, was selected as the systems integrator for this key initiative.

Entiera and The Willow Group were selected over seven other vendors because of Entiera's short implementation timeframe, comprehensive functions and features and dedicated support and commitment to success, and due to The Willow Group's track record of providing broad and deep professional services to the financial services industry.

AGIA wishes to extend its leading marketing capabilities by offering a single marketing platform that enables customer data integration, analytics, reporting, campaign management, and social media.

"We were impressed by the combined team of Entiera and The Willow Group," said Dag Von Ruden, chief marketing officer, AGIA. "They took the time to understand our needs and I believe they are committed to our success. The Entiera product was by far the strongest solution we looked at out of a very crowded field."

About Entiera

Entiera is the premier provider of the industry's first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera dramatically improves the effectiveness and efficiency of marketing campaigns, all with lower total cost of ownership versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-triggered marketing, and marketing resource management. Entiera was incorporated in 2007 and is headquartered in Denver, CO with offices in Minneapolis, MN and Bangkok, Thailand.

About The Willow Group

The Willow Group is a professional services firm specializing in business consulting, project management, and business and information systems development and delivery. It focuses on delivering innovative solutions to leading organizations that want to increase revenues, improve processes, reduce risk, enter new markets, expand distribution channels and enhance customer value.

About AGIA

AGIA is an affinity marketing organization with over 50 years of unparalleled success building loyalty for its clients by creating, marketing and administering custom tailored insurance programs and services for associations, labor organizations and financial institutions. AGIA is headquartered in Carpinteria, CA with offices in Chicago, Minneapolis, Phoenix and Washington D.C.

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